àSeparate most important aspect on a page from the rest.
àSpend time on cropping and resizing images and using clipping paths, so you are able to work on the image and not the background.
àExperiment with filtering and other effects, to create impressions of motion or to soften focus - only use an effect that is essential.
àUse a range of fonts and sized but remember magazines use about 2/3 fonts in total. Remember to consider contrast between font and purpose.
àUse a pyramid approach for margins.
àUse DTP software guidelines to keep text and images neatly arranged.
àExperiment with colour (black on white/white on black for contrasts).
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